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How to create SMART Goals for your Social Good Program

SMART goals are specific, measurable, attainable, relevant, and time-bound.

Specificity answers the question of Who is involved? What do I want to accomplish? Where do I want to accomplish it?

Measurability requires that you to put a number, percentage, or proportion to your goal so that you can have a benchmark to measure if you are/have met your goals at the end of your project. E.g – 20% decrease in new cases. Having a measure in your goal suggest that you should be aware of what the current measure is before your intervention begin.

Attainable goals answer the question of “Is goal ambitious enough or too ambitious – considering the physical, human, financial, time, and environmental resources available?

On the issue of “relevance“, you want to have goals that will address the priority needs of a specific target population. It is based on research, statistical and epidemiological evidence.

Time-bound means that your goals must have anticipated end date in terms of duration or year. E.g .. in five years… or by 2022

A typical example of a SMART goal is “To reduce the prevalence of obesity by 5% among male Hispanic children by the year 2020.

If you have additional ideas, do feel free to drop them on the comments box. Also, do not hesitate to reach out with any questions or concerns you would like us to address in future blogs. We’ll do my best to get you answers you can apply immediately to get the change you want to see.

Alternatively, you can get on a FREE strategy session with us. Let’s fix those wiggling pillars in your organizations.

To Working Strategies & Authentic Results,

It’s Chinnie & Team

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