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How to Write the Desired Result(s) for a Social Change Program:

What is “The Desired Result” in Program Planning/Design?

The desired result is the long-term change(s) you want to see happen as a result of your program or intervention. They are sometimes referred to as outcomes or impact – depending on the scope of your program or intervention. But irrespective of the what you call them, the desired results of a program is exactly that “A RESULT”.

The “desired result” of a program is NOT what (the intervention ) you want to do, or how (the strategy) you want to do it. Rather, it is what you hope to accomplish when you do what you do the way you do it. A different way to put it is this “A desired result is the change you want to see because of what you do”

Since the desired result is futuristic and speaks to the end, it is stated in that manner. Consider the following simple examples:

“My desired result is “to make men aware of skin cancer.”


“My desired result is “an increase in awareness about skin cancer among men.”

Notice that while the former is stated as an action (what I want to do), the later is communicated as an end (“what I want to accomplish,” or “the change I want to see”).

Here are additional examples of great desired results – although they are much broader than those in earlier examples:

  •  “Improved physical health outcomes for children aged 2 – 18 years in Georgia county (Extensive)
  • “Decrease in skin cancer prevalence among Caucasian women aged 35-50 years are living in Georgia county”.

Your turn, Practice writing one desired result for your program.

Do not forget to leave your comments or questions in the box below. Also, feel free to let me know what topics you would like me to discuss in future blogs.

To Working Strategies and Authentic Results

It’s Chinnie

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